Zeta Global Thesis

Zeta Global provides an AI-powered marketing cloud. Its moat is its massive proprietary data set of 2.4 billion identities, which it uses to help enterprises acquire, grow, and retain customers. The growth driver is the increasing demand for first-party data solutions in a world without third-party cookies and the expansion of its platform to more enterprise clients. The investment thesis is that Zeta's unique data advantage will make it a key partner for enterprises in the post-cookie era.