SNAP

"Launched a new suite of AR tools for developers and creators."

Snap Inc. logoBusiness Lines

Snapchat Advertising

Key Metrics

DAUs, Average Revenue per User (ARPU)

Growth Driver

Augmented Reality (AR) Innovation & Ad Platform

Advantage

Camera-First, Gen-Z User Base

Use Case Solved

Visual Communication & Entertainment

Market Position

#3 Social Media App in the US

Quantified Position

430M+ Daily Active Users

Attributes

Fcf Yield Pct

6.6

Next Year Revenue Growth Pct

9

Subscription Revenue Pct

~0%

Marketing And Sales Pct

20-25%

Capex Pct

~5-10%

Single Point Of Failure

Inability to compete with TikTok and Instagram.

Insider Ownership Pct

1.50%

Gross Margin Pct T T M

51.00%