monday.com Ltd. Thesis

monday.com provides a flexible 'Work OS' platform that allows teams to create custom workflows and manage projects. Its moat is its easy-to-use, no-code/low-code interface which drives viral, bottom-up adoption within organizations. The growth driver is moving upmarket to serve larger enterprise customers and the expansion of its platform capabilities. The investment thesis is that monday.com's user-friendly and flexible platform can become a central hub for work management in the modern enterprise.