Hims & Hers Health, Inc.

HIMS

"Launched a new men's health category with oral testosterone and personalized treatments."

Business Lines

Key Metrics

Revenue, Subscribers, ARPU

Growth Driver

Personalization + New Categories (e.g., Weight Loss)

Advantage

Brand + Lower-Cost Model

Use Case Solved

D2C Telehealth & Wellness

Market Position

Core of the business model

Quantified Position

Accounts for >95% of sales

Key Metrics

Partner Revenue

Growth Driver

Retail Partnerships

Advantage

Extends market reach

Use Case Solved

Offline brand presence

Market Position

Smaller, supplemental channel

Quantified Position

Minority of total revenue

Attributes

Fcf Yield Pct

5.8

Next Year Revenue Growth Pct

25-30

Subscription Revenue Pct

~95%

Marketing And Sales Pct

~65-70%

Capex Pct

<1%

Single Point Of Failure

Regulatory changes in telehealth or prescription advertising.

Insider Ownership Pct

13.00%

Gross Margin Pct T T M

76.20%