e.l.f. Beauty, Inc.
"Acquired skincare brand Naturium for $355 million."
Business Linese.l.f. Cosmetics
Key Metrics
Retail Sales, Market Share Growth
Growth Driver
Viral Brand Marketing & Price Point
Advantage
Price, Speed to Market, Brand Equity
Use Case Solved
Affordable, High-Quality Cosmetics
Market Position
#4 US Cosmetics Brand
Quantified Position
12% US market share
e.l.f. SKIN
Key Metrics
Retail Sales, Category Growth
Growth Driver
Expanding from cosmetics to skincare
Advantage
Leverages e.l.f. brand and distribution
Use Case Solved
Accessible skincare
Market Position
Growing skincare brand
Quantified Position
Key growth initiative
Naturium
Key Metrics
Acquired Revenue Growth
Growth Driver
Acquisition to enter new skincare segments
Advantage
Strong brand reputation in skincare
Use Case Solved
Clinically effective, accessible skincare
Market Position
Recently acquired brand
Quantified Position
$355M acquisition
Fcf Yield Pct
2.7
Next Year Revenue Growth Pct
15-20
Subscription Revenue Pct
~0%
Marketing And Sales Pct
~25-30%
Capex Pct
<1%
Single Point Of Failure
A shift in consumer trends away from its low-cost, digital-first strategy.
Insider Ownership Pct
1.20%
Gross Margin Pct T T M
69.40%