Salesforce Inc. Thesis

Salesforce is the undisputed leader in the Customer Relationship Management (CRM) market. Its moat is built on a comprehensive ecosystem of applications (Sales Cloud, Service Cloud, Marketing Cloud) and the AppExchange, which creates high switching costs for enterprise customers. The company has successfully transitioned to a cloud-based subscription model, ensuring predictable revenue. The next phase of growth is predicated on integrating AI (Einstein) deeply into its platform to offer predictive insights and automated workflows, aiming to increase customer value and wallet share.