Braze, Inc. Thesis

Braze provides a leading customer engagement platform that allows brands to manage and orchestrate communication with their customers across multiple channels (email, mobile, web). Its moat is its best-in-class technology, which is highly valued by sophisticated marketing teams. The growth driver is the expansion within its large enterprise customer base (land and expand) and the increasing need for personalized, real-time customer engagement. The investment thesis relies on Braze becoming the go-to platform for enterprise B2C marketers.