Booking Holdings

BKNG

"Extended a strategic partnership to enhance flight offerings."

Booking Holdings logoBusiness Lines

Booking.com

Key Metrics

Room Nights, Gross Bookings

Growth Driver

Connected Trip & AI

Advantage

Scale, Network Effects, Brand

Use Case Solved

Online Travel Booking

Market Position

#1 Online Travel Agent

Quantified Position

900M+ room nights annually

Priceline

Key Metrics

Gross Bookings, Air Tickets

Growth Driver

Package deals and opaque inventory

Advantage

Strong US brand recognition

Use Case Solved

Discounted travel bookings

Market Position

Key brand in North America

Quantified Position

Focus on deals and packages

Agoda

Key Metrics

Room Nights, Gross Bookings

Growth Driver

Growth in Asia-Pacific markets

Advantage

Strong presence in Asian markets

Use Case Solved

Travel booking for APAC region

Market Position

Leading OTA in Asia

Quantified Position

TBD

KAYAK & OpenTable

Key Metrics

Query volume, Restaurant bookings

Growth Driver

Metasearch and dining reservations

Advantage

Aggregating travel and dining options

Use Case Solved

Travel search and restaurant discovery

Market Position

Leaders in their respective niches

Quantified Position

TBD

Attributes

Fcf Yield Pct

5.3

Next Year Revenue Growth Pct

11.7

Subscription Revenue Pct

~0%

Marketing And Sales Pct

~30-35%

Capex Pct

<2%

Single Point Of Failure

Over-reliance on Google search.

Insider Ownership Pct

0.20%

Gross Margin Pct T T M

86.80%